Step 1: Finding Company Name and building Identity

Here in Canada we speak 2 languages: French and English (or vice-versa). I personally this is an amazing opportunity to unite cultures and develop true personality it also push you to think twice before making any decision.

Let’s say you need to come up with company name and website domain name. While you brainstorm you need to keep in mind how the Francophones and the Anglophones will react to it. What does it inspire to them? What’s the meaning? Can you make straight translation? I think there are a couple of  solutions to address that issue.